If you’re a small business owner and you’re struggling to reach the right people, here’s a brand new Facebook Ads course to grow your email list and make you more money


Even if your budget is pea-sized, you’re busier than Beyonce (minus the support crew), and you wouldn’t know a Facebook Pixel if it hit you in the face.

Is this you?

  • You’ve tried a zillion other Facebook Ads courses, formulas and so-called “hacks” out there, but nothing has translated into real clients, customers and revenue
  • You’ve flushed a cringe-worthy amount of money down the Facebook toilet and got nothing but crickets in return
  • You just can’t seem to ever get your business to reach the right people on social media
  • You know your business is AH-mazing and that people would love it, if only they knew you existed
  • Marketing your business feels so far out of your comfort zone, you’d almost rather go swimming with sharks or skydiving from 20,000 feet
Yet, despite all of this, you have an inkling that being able to run successful Facebook Ads campaigns is a surefire solution to putting your business growth on autopilot, so you can finally have the time and freedom you started your business for.

And, that is exactly what I’m going to help you achieve with my brand new Facebook Ads That Flourish course.

(Even if you think that you’re too busy, or that your budget is too small, or that you don’t have the tech skills or marketing “know-how” to succeed with Facebook Ads).

It might not seem like it right now, but it is 100% possible to…

  • Have a consistent flow of customers or clients coming through the door and not be wide awake at 3am, anxious about how you’re going to pay the bills
  • Stop having to justify your business to your family and friends and finally start paying yourself the salary you deserve
  • Wake up excited to spend your day doing the things you actually want to be doing, instead of trying to hustle up the next sale
  • Have a loyal, engaged audience who are genuinely interested in every single word you’ve got to say
  • Not feel overwhelmed, terrified or out of your depth at the thought of marketing your business


Facebook Ads can be a game changer for your business

You too can...

  • Reach as many of the right people as possible and convert these people to paying customers or clients - without having to hustle for every single sale
  • Have a tailored Facebook Ads strategy that works without fail, every time. No more shooting in the dark with tactics that may or may not get results.
  • Feel confident marketing your business - even if the thought of it has you feeling completely overwhelmed or even petrified right now.

With the step-by-step training in Facebook Ads That Flourish, you’ll be able to…

  • Put together a complete system that delivers you perfectly nurtured prospects on autopilot. Other courses gloss over the less glamorous stuff, like how on earth to build a lead magnet or what to say in your video ads, but I dive deep into the gory details. The best part: I’m there to hold your hand every single step of the way.
  • Relax, knowing that you are adding hundreds of potential customers or clients to your email list each month. That’s hundreds of people who look forward to receiving your next email because they know you get them.
  • Get your messaging so meticulous that writing powerful ads, emails and sales pages becomes second nature to you. Happen to meet your ideal customer or client in real life? No more lame “um-ing” and “ah-ing” as you awkwardly attempt to win them over.


"I've been getting help with Facebook ads from various people in the past and no one has been as detailed... There are so many so called experts out there but I now have found a real one! Thanks so much Steph, I really feel that you really know about Facebook ads and I would highly recommend you!"

Mel Driver
Founder, Embalm Skincare

4 critical reasons most Facebook Ads campaigns fail, big time:

Reason 1: Showing ads to the wrong people

Targeting the right people on Facebook isn’t particularly hard, but there are a massive number of things to trip you up and derail your campaign, before you’ve even hit GO.

In fact, getting your targeting wrong is the second fastest shortcut to wasting all your precious marketing budget (the quickest being to light your money on fire).

Who should I target my ads to? How do I find more of the exact same people? How do I make sure I’m not wasting my budget on the wrong people?

These are just some of the MANY questions you’ll have along the way. And I’ll be there to answer them for you.


Reason 2: Selling to people who don’t know you, love you or trust you

Pushing the hard sell to people who have no clue who you are is the business equivalent of proposing on the first date; it’s going to be highly ineffective (not to mention expensive).

In the good old days, you had to rely on word-of-mouth to spread the news that your business was the bomb diggity. You had to talk to potential customers and clients, and spend a lot of time and effort getting them to know you, love you and trust you… And that’s all before they would even consider buying from you.

We’re fortunate to live in a time when all this nurturing can be automated. You can literally nurture prospects while you’re asleep (or sipping piña coladas poolside in Fiji, if that’s what floats your boat). But, if you don’t know your lead magnet from your landing page then we need to talk.

Facebook Ads That Flourish will walk you through every step in building this entire system, so that when you finally sell to your audience, they’re more than ready to throw their credit cards at you.

Reason 3: Wishy-washy ads that couldn’t sell hot chocolate to eskimos

That ad you spent hours writing? Chances are it’s not convincing anyone. Ouch, that’s harsh.

But, I’m telling you this to save you precious time, energy and money.

You have one opportunity to capture your ideal customer’s attention and convince them to click on your ad.

Your ad is competing with hundreds of other distractions, and that’s just within their Facebook feed. Their kids are screaming, the phone is ringing and the dog just wants to be fed. Your ad better be powerful if it’s going to beat Buster’s puppy-dog eyes.

Facebook Ads That Flourish will walk you through the quickest way to hack your ideal customer’s brain and write the perfect ads that are impossible to NOT click.

Reason 4: Not having a clue how to interpret the key metrics

You’ve spent precious hours painstakingly perfecting your campaign, and you finally hit GO. And then you leave Ads Manager, never to return again.

OR, you return and see that your cost per click is $2. “Wow, that’s so high” you think, and immediately switch the campaign off.

But, what does that cost per click really mean? Could you have just thrown a perfectly good ad campaign out of the window?

Not knowing how to interpret your ad results is like driving a car with a broken fuel gauge. You don’t know if you’re going to get to your destination or putter out 100 metres down the road.

But, so many people put it in the “too hard” basket. Lumped in there with creating custom audiences and installing the Facebook Pixel. You know you should be doing it, but you tell yourself that you’re not tech savvy enough.

Inside Facebook Ads That Flourish, I’ll hold your hand through all of these tricky topics and show you that they’re really not as hard as you’ve cracked them up to be.

So, are you ready to learn more?

And, more importantly, are you ready to skip past the mistakes that leave most people ranting about how Facebook Ads don’t work for them, and instead learn and  implement a comprehensive step-by-step system that will bring you customers and clients, even if:

  • You don’t have hours to dedicate to growing your business, because you’re too busy running the show and keeping things from falling apart
  • Your stomach flip-flops and you get all tongue-tied every time it comes to selling anything to your customers or clients
  • You’re in a highly competitive space and you’re battling to keep up with competitors who have entire marketing teams behind them
  • You have zero knowledge of Facebook or how to market your business
  • You’re starting out from scratch and don’t have an email list yet, let alone any content to offer your audience
  • You have nightmares about piecing together all the techy things in your business

Introducing Facebook Ads That Flourish


A complete, step-by-step system that fills your email list with the right people, transforms them into raving fans and nurtures them into paying customers or clients, on autopilot.

I’ve put together 4 core modules and a library of templates, checklists and cheat sheets that take you through the entire process of building your Facebook Ads funnel - and then letting it tick along in the background while you focus your time and energy on the things you actually want to be doing.

Because, I’m guessing you didn’t start your business to spend every day hustling for customers or clients.

This course isn’t for you if…

  • You just want to learn how to use Ads Manager and don’t care about the stuff that actually determines the success of your Facebook Ads campaigns
  • You want someone else to do the work for you
  • You aren’t 100% committed to the success of your business
  • You don’t enjoy a good laugh and can’t deal with some of my tongue-in-cheek comments along the way

Facebook Ads That Flourish is different to all the other Facebook Ads courses out there (and there sure are a LOT of them)

  • It skips over the dull theory and gets straight to the DOING, so that you can jumpstart your business growth and start seeing results as soon as possible
  • It walks you through creating and implementing the systems, tactics and content that you need to build out your entire Facebook Ads funnel, so that you’re not left to blindly figure out the critical things on your own
  • It teaches you an easily replicable formula for writing ads that command your audience’s attention and leave them craving more information, so that you can sell to your ideal client or customer without cringing
  • It holds your hand through all of the stuff you think you’re not tech-savvy enough to do (like installing the Facebook Pixel and automating your email sequences), because these things are crucial to the success of your business

This is how the course plays out…

Module 1: Strategise

  • The one thing most people fail to do with their Facebook Ads (and why nailing this will drastically improve your sales and place you front of mind)
  • Goal and budget-setting made so simple that you’ll get it spot on, even if you’re allergic to numbers
  • How to hack your ideal customer or client’s brain to resonate with them SO much, they think you’ve been stalking them
  • How to craft an offer so compelling that your ideal customer or client simply cannot refuse

Module 2: Create

  • The painless way to create a lead magnet your ideal customer or client actually wants, without spending a fortune on fancy apps or pricey designers
  • An easy to follow, step-by-step process for crafting an opt-in page that converts and a sales page that sells
  • How to effortlessly craft an email nurture sequence that transforms your prospects into paying customers and clients
  • My speedy formula for writing powerful ads that capture attention and get clicks
  • How to ensure your image selection isn’t sabotaging your Facebook Ads success

Module 3: Set up

  • How to ensure your ad makes it to the right people; the people who are looking for exactly what you’re selling
  • The massive mistake most businesses are making with their campaign setup right now, and the crucial thing you need to do to avoid it
  • The one tiny thing that will drastically improve your ads results in the click of a button (it’s so simple, you’ve probably overlooked it)
  • How to use the powerful retargeting options to sell to your audience when they’re so scorching hot that they’re just waiting to buy from you. You’re letting money slip through your hands by not using these options!

Module 4: Monitor, test and troubleshoot

  • An uncomplicated strategy to keep making your ads cheaper and better, even once they’re already working well.
  • A full walkthrough of the Ads Manager reporting screen, so that you can finally decipher your ads results and discover the one thing you actually care about: Whether your ads are making money or setting it alight.
  • Some common reasons why your ads aren’t working and the savvy tactics to bring them back into the black.

And then, there is a module full of bonus lessons…

  • How to stop over-complicating video ads and finally take advantage of Facebook’s most powerful type of content
  • How to use the targeting option your competitors are ignoring to reach people they’re missing and dominate your market
  • How to tactically use Instagram Ads to reach new audiences (and the critical thing that makes them different from Facebook Ads)
  • How to scale your high-performing campaigns to multiply your results and deliver the pay-day you’ve been dreaming of

Plus, you’ll get lifetime access to all the course content so that you’re 100% supported throughout your Facebook Ads journey.

Facebook is constantly changing things. But you can rest assured that when I add or update any lessons, you’ll have access to the very latest version.


As well as creating high-performing Facebook Ads that add prospects to your email list while you sleep, you’ll also be adding the following to your business arsenal:

  • A Facebook Ads strategy
  • A lead magnet
  • A landing page
  • An email nurture sequence
  • Facebook Pixel installed
  • Ads (a minimum of 18, to be specific)

If you had to pay an agency to create all of these things for you, you’d be out of pocket well over $3,000.

My own clients invest good money for me to do these for them. Inside Facebook Ads That Flourish, I’ll be teaching you everything you need to know to re-create my own process inside your own business.

The best part is, you can redo the course as many times as you want, and create as many of these as you want.


So, the total value of this system is limited only by the effort you’re willing to put in to grow your business.

And there are more bonuses…

  • Access to the private, members-only Facebook group where I will personally be answering your questions, holding your hand and navigating you through the scary bits, for 6 weeks ($397 value)
  • Master Facebook Ads targeting guide, so that you can quickly and effortlessly narrow down your target audience before even jumping into Ads Manager - and avoid missing any crucial targeting options ($250 value)

When you add it all up, that’s well over $3,500 of value.

Because this is the very first intake of Facebook Ads That Flourish, not only am I throwing in all the amazing bonuses above, I’m also offering it at a one-time, never to be repeated again earlybird price for my founding students.


Facebook Ads That Flourish is currently waitlisted

Pop your details in the box below to make sure you don't miss out when doors open again.

This is your last opportunity to transform your business this year. I won’t be offering this course again until 2018. 

You could start running profitable ads within a few weeks and supercharge your business growth - or you could sit there and keep trying to figure out Facebook Ads yourself, sinking money faster than the Titanic.

My 30-day money-back guarantee

If all the other courses you done have left you disenchanted with Facebook Ads and you’re really starting to believe that they don’t work for you, then I want you to give Facebook Ads That Flourish a real shot.

I want you to see for yourself just how different it is from all the other Facebook Ads courses out there.

That’s why I’m giving you a full month from the course launch date to work through all the lessons, templates, cheat sheets and checklists, and implement them in your business. And, if you do the work and for some bizarre reason still aren’t seeing any progress, then I’ll refund your investment.

But, only if you do the work.

Facebook Ads That Flourish is for people who are serious about the success of their business, NOT for people who just want to add more stuff to their library of “some day” reading material.

Doing the work and implementing the lessons is a non-negotiable to be eligible for a refund.

Some frequently asked questions...


I don’t have a website or Facebook Page yet. Will Facebook Ads That Flourish work for me?
Unfortunately, Facebook Ads That Flourish is for businesses that already have a website and/or social media presence up and running. You simply won’t get the same results without at the very least a Facebook Page for your business.
I have nobody on my email list yet. Will this be a problem?
Not at all. This course looks at building out your entire marketing funnel, and a huge part of this is filling your email list with highly-targeted potential clients or customers.

I’m going to be honest with you though: If your Facebook Ads budget is tiny, your email list growth will be slow. But, this is totally okay! Slow and steady wins the race.
Do I need to have my entire marketing funnel already planned out and running?
No! You don't even need to know what a funnel is.

Facebook Ads That Flourish will walk you through setting up your entire funnel - from that very first moment when your ideal customer first comes into contact with you, to when they finally purchase from you.

It’s a crazy effective funnel that just happens to be incredibly simple to set up. No getting lost down rabbit holes of all the latest and greatest apps, tools and tactics. Just a solid funnel that works, time and time again.
There simply aren’t enough hours in the day. How will I find the time to do the course?
Here’s some tough love: There will never be enough hours in the day. As long as you’re running a business, there will always be another task on your never-ending to do list.

It’s all about prioritising the things that really matter in your business (such as growing your email list and getting more customers and clients through the door) over the things that won’t have as much of an impact on your long-term success (like clearing out your inbox, yet again!)

I know that important things do pop up unexpectedly, which is why you have lifetime access to the course materials. You are free to do it as quickly or as slowly as you like.
I don’t have a product yet… Is that going to be a problem?
There is no better time to start implementing your Facebook Ads funnel than before you’ve even launched your product. That way, when you’re ready to finally launch, you have an email list ready and waiting for whatever you’re going to sell them.

Trust me, it beats launching to crickets (been there, done that).
My business is service-based. Can it work for me?
Definitely. This system isn’t exclusive to product-based businesses.
My business is bricks-and-mortar and I don’t sell anything through my website. Can it work for me?
Absolutely. While it’s easier to track and measure the results of Facebook Ads campaigns in online businesses, as long as you have a business Facebook Page then Facebook Ads That Flourish is suitable for your bricks-and-mortar business.
I already have been running Facebook Ads. Does this course assume that I’m an absolute beginner?
The course is designed for people of all different abilities. So, while some of the things I cover initially will be at an introductory level, you might actually find it beneficial to start from scratch and unlearn any of those bad habits you’ve picked up along the way!
Realistically, how many hours should I set aside each week to do the course?
I know you’re busy, which is why I’m giving you lifetime access. So, even if something comes up, you can pick up the course where you left off without having to rush through it.

If you can dedicate 4 hours per week to the program, you’ll be flying through it. But, you’ll get the same results whether you dedicate 1 hour or 12 hours a week - you’ll just see slower results.
Do I get access to the entire course at once, or one module at a time?
I’m going to be real with you: there are a lot of moving parts that go into creating a successful Facebook Ads funnel.

As business owners, overwhelm is something we deal with on a daily basis. I want you to be able to focus on the course, one step at a time, so that you can get it spot-on the first time through - and not feel like you’re being pulled in 100 different directions all at once.

This is why you’ll unlock a new module each week, over 4 weeks. At the end of the 4 weeks, you’ll have lifetime access to all 4 modules (plus the bonus module), so that if you want to repeat the course again, you’re welcome to do so, as many times as you like, for the rest of your life.

You’ll also have access to any new lessons we roll out, or updates we make to the existing lessons. Because Facebook is constantly changing things.

This course is for you if…

  • You have a business (or are about to launch one) with a website and/or Facebook presence and you’re willing to do whatever it takes to make your business succeed - even if it means stepping outside of your cushy comfort zone
  • You’re selling a product or service (or are in the process of creating one) that you know your audience would LOVE - if only the right people knew you existed
  • You’ve invested a significant amount of time (and probably money too!) into various marketing “tactics” that have left you feeling discouraged, defeated or devastated (or all of the above)
  • You’d be willing to invest at least $5 a day in Facebook Ads, if only you could be certain that it would be an investment and not just another expense
  • You can regularly be caught daydreaming about what you’d do with all the extra time, money and freedom that your business would bring you - if only you could get some serious growth happening
  • You’re eager to roll up your sleeves and put in as much effort as possible, because you know that this course could be the answer to all your business worries.

If any of the above resonates with you, then I can’t wait to have you as one of my founding students.


Facebook Ads That Flourish is currently waitlisted

Pop your details in the box below to make sure you don't miss out when doors open again.


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